Inspiring stories from another Agent CEO

Do you need motivation to stick with your long-term marketing strategy? Frustrated that some of your leads and prospects aren't converting as quickly as you want?

Stay patient, and stay persistent. And take inspiration from the email below from a fellow Agent CEO, who saw success in her first year but has seen business really take off lately - all with prospects who she originally met several months ago!


Sent: Monday, February 27, 2006
Subject: UPDATE ON MY HV REFERRALS

HI COURTNEY,

JUST WANTED TO DROP YOU A LINE AND TELL YOU...IT'S WORKING! I'VE BEEN WITH HOUSEVALUES/JUSTLISTED A YEAR NOW AND IT'S PAID FOR ITSELF SO FAR. THEN THIS MONTH THINGS ARE EXPLODING. I HAD AN INQUIRY ABOUT 8 MONTHS AGO FROM A FELLOW THAT WAS ACTUALLY BUYING A LARGE HOME ON A GOLF COURSE. HE JUST WANTED TO KNOW THAT WHAT HE WAS PAYING, (HE WAS CLOSING ESCROW THE NEXT DAY) WAS A GOOD PRICE. UNFORTUNATELY, I GAVE HIM THE COMPS AND THEY WERE LOWER, BUT HE CLOSED. I SUGGESTED THAT HE KEEP AN EYE ON WHAT THE NEIGHBORHOOD WAS DOING BY LETTING ME SEND LISTINGS.

SO FOR THE PAST 8 MONTHS, I'VE BEEN SENDING LISTINGS TO HIM. WE TOUCH BASE EVERY ONCE IN A WHILE BY PHONE, BUT NOT OFTEN. THEN HE CALLS ME AND SAYS THEY'RE MOVING TO ANOTHER AREA AND NEED TO PUT THEIR HOUSE ON THE MARKET. THIS HAS ALL BEEN DONE VIA EMAIL OR SNAIL MAIL. I'VE STILL NEVER MET THE MAN. THEY ARE NO LONGER IN THE HOME. I LISTED THE HOUSE AT $1,175,000 AND GOT A SIGN CALL FROM SOMEONE THAT OFFERED $1,100,000. OFFER WAS ACCEPTED AND NOW I HAVE A $700,000 HOUSE LISTED FROM THE BUYER.

TODAY, I'M TAKING AN OFFER ON THIS HOME, AND ANOTHER AGENT IS ALSO BRINGING IN AN OFFER. THEY WILL BE PRESENTED TONIGHT. NOT A BAD MONTH'S WORK. MEANWHILE, THE NEIGHBOR DOWN THE STREET AT THE GOLF COURSE CALLED ME FOR AN INTERVIEW. HIS HOME SHOULD BE IN THE $1,300,000. PRICE RANGE. I LOVE IT! WISH ME LUCK.

I ALSO WANT TO THANK YOU FOR ALL YOUR GREAT HELP. YOU'VE BEEN WONDERFUL AND I COULDN'T HAVE DONE IT WITHOUT YOU. I HOPE EVERY HOUSEVALUES AGENT GETS THE SUPPORT I'VE GOTTEN FROM YOU. NOT ONLY ARE YOU A BIG HELP, BUT I THINK WE'VE FORMED A BOND AS WELL. HOPE YOU'LL GET TO COME TO NORTHERN CALIFORNIA TO VISIT US SOON.

THANKS AGAIN. CAROL