Wednesday, February 01, 2006

Great contextual marketing (and customers too)

Someone on the RealTalk forum earlier today had a fantastic suggestion about marketing to prospective customers at the local latte stand. She posted a flyer at the drive-up window offering anyone who listed their home with her a $100 gift certificate for coffee.

That's a great creative & contextual offer. You know that 100% of the drivers are interested in coffee. And the vast majority of visitors to independent coffee stands are local.

My guess is that this agent gets a lot of calls from prospective customers just because they think her offer is cool. They might not be ready to sell their house just yet, but they just met a very creative real estate agent who clearly has smart marketing ideas. Not a big stretch to assume that same marketing savvy would be put to work on their home...