Thursday, August 17, 2006

How to turn $1.50 into a $12,000 commission

We taught a seminar for a number of agents in Vancouver, BC yesterday. One of the attendees was Jane McDonald, a HouseValues subscriber who happened to be in Vancouver on vacation (she lives and works in the Toronto area) but decided to spend the day with us. It was a vacation day, but she really wanted to learn.

At one point during the class, we asked for "great ideas." She shared somethingthat has been working really well for her.

There are many drive-through coffee shops in Toronto. Whenever she goes, she hands the attendant her card which says, “Have a great day, Jane!” and pays for the coffee for the person in line behind her. She asks the server to hand them her card with the coffee.

The first time she did it she received a call form the man in the car behind her, asking if she knew him. She said no, I just wanted to brighten your day. He told her no one had ever done anything like that for him before. By the way he was going to sell his house would she come over and list it.

She not only listed it but she sold it as well. She told us it was a $12,000 commission (both sides) for a $1.50 cup of coffee!

She has consistently done that. Over ½ of the people she does that for call her and thank her. At that time she asks for their email address and asks if she can put them on a campaign to stay in touch.

WOW. Smart, simple, and highly effective. Great work Jane!