Are you using PR?

I came across a well-written press release this morning from Roger Flowers, a real estate agent in Yucapia, California. He recently upgraded his Web site with aerial mapping and lots of embedded, local information, and wanted to get the word out.

Have you ever considered doing PR for your own real estate business? Have you tried issuing press releases or building relationships with the local business and real estate newspaper editors? It doesn't have to take a lot of time, and it doesn't have to be hard either. Just think about what you uniquely have to offer consumers in your market, and tell people about it.

The fact that Roger has a Web site isn't necessarily news. The fact that he's offering his customers, for free, access to viewing listings and local business information on aerial photography - now that's interesting!