Friday, August 18, 2006

Growing role of single women on housing market

You've probably heard the adage that women pretty much make nearly every buying decision in a household. Men, the adage goes, make decisions about beer, batteries and tires. Women make decisions on everything else.

Not surprising to see this latest study from Harvard discuss the growing impact of women on the housing market, and in particular single women.

The overwhelming buying segment is still made up of married couples (at 63 percent of transactions), but unmarried women are now the second-highest buying group at 20 percent in the past three years. Unmarried men make up 17 percent of the buying pool.

That may be news to many Agent CEOs. What are you doing in your marketing plan to attract single women buyers to your real estate practice?