Wednesday, April 19, 2006

Patience and persistence pays off!

I'm making a swing through Florida this week, meeting with some very impressive Agent CEOs. But last night I heard from an exciting Agent CEO in Memphis Tennessee - Sue Parker from RE/MAX Elite Memphis.

In less than two years, she's generated more than 21 listings from her Internet marketing efforts. That's more than one per month on average! Her secret? Patience and persistence.

Case in point: She met one prospect online back in September of 2004. The prospect wasn't ready to sell, but Sue knew it was only a matter of time. She put the prospect on her email marketing campaign and went to work on her other business. Earlier this month, eighteen months later, the prospect listed her home with Sue.

That's patience and persistence at work, and without that important strategy Sue probably woulnd't have earned that customer's business. Great work Sue!