Friday, March 17, 2006

Would you trade candy for listings?

There's no other way to put this: many of you Agent CEOs are just brilliant.

Case in point:

Sherry Daminski, a long-time Agent CEO in Virginia, has with her husband Ed come up with a fantastic way to promote their listings, drive traffic to their Web site, and generate more leads - all at the same time.

It's all in the chocolate.

As you can see from the picture, Sherry has created a custom wrapper for candy bars - complete with a picture and short description of a home for sale, as well as her personal Web site address (in red at the bottom) and special ID # that takes consumers directly to that Featured Listing on Here's a short word from Sherry on this strategy:

"I have been making property specific candy bars for business cards. I put them in the house for sale with the flyers to give the buyer a special treat to eat as they progress about the day and of course my listing is on the tasty treat.

I also have been putting them around town...FREE candy.. instead of just putting business cards around town. Leave your waitress a piece of candy for break!

I have gotten 1 listing and a lot of leads so far because of the CANDY BARS... "