Tuesday, June 27, 2006

Do you still use doorhangers?

I came across this very creative marketing piece for front door peep-holes yesterday, from Papa John's, and it made me think of the doorhangers we used to use to generate business in the real estate industry.

Do you still use doorhangers, or other marketing tools that must be delivered door-to-door? Do they still work?

If done extremely well, like Papa John's example, these might still get people's attention. Otherwise, my fear is that campaigns like this just blend into everything else on people's minds when they get home from work, and it far too easy to just dump into the recycling bin with the rest of the junk mail.

Whether your marketing is online or offline, in person or via email, make sure it connects with your customers. Make sure what you're offering is remarkable, and stands out. Make sure it's relevant, and appreciated.