Friday, April 20, 2007

Internet Lead Generation: Boom or Bust?

Many agents are debating to whether or not lead generation services are here to stay or may be gone tomorrow.

Internationally recognized real estate expert Ralph R. Roberts says “By embracing this new technology, you can capitalize on a host of new opportunities. Resist the change, and you're likely to become technology's latest casualty.”

Ralph mentions several real estate lead generation services, including HouseValues as industry change agents saying “this technology is only the most recent to affect the way we do business on a daily basis.” He goes on to outline three pieces of sage advice: embrace change; master new technologies; market wherever your customers go.

Ralph’s article to decide where you stand as an AgentCEO.

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