Final Thoughts from NAR
Max Pigman, VP of Realtor.com mentioned a smart idea for today: Every year on an anniversary of closing, hand deliver 9 volt batteries. He also said that if you are going to mail, come up with something clever and different. Instead of JustListed or JustSold, say something like, “Guess what your neighbor did last night?”
Pigman said that discount cards are a hot topic right now: energy saving appliances, or giving your clients energy saving light bulbs.
(I really like that idea!)
I also heard that people on CraigsList are getting 4-7 times as much traffic as other sites. That surprised me since there are many popular classified websites for properties. I do not have the source for that information, so don’t quote me. But, remember, it is a FREE site to use to post your listings.
And, finally Amy Chorew provided an excellent class on, among other things, how to turn photos into a video presentation to use as a virtual tour. The site, Microsoft’s Photo Story 3 for Windows, offers this service for FREE. It was an excellent presentation and the product seemed easy to use. Check it out.
Thank you for your interest and support throughout 2007. I’ll be on vacation during the holidays and back with new ideas to kick off 2008.
Have a joyful holiday season and a profitable 2008!