Tuesday, December 04, 2007

More Still From NAR

How Are You Marketing Your Listings

According to Max Pigman- VP Realtor.com at the NAR Convention, market conditions are a matter of perceptions- real estate is local. There are always people who need to buy and/or sell.

The consumer changed, according to the NAR 2006 Profile of Home Buyers and Sellers. Now 80% of consumers use the Internet!

Consumers said the most useful source of info is:

  • 98% Internet
  • 89% Realtors
  • 81% of Internet buyers used a Realtor vs. 61% of traditional buyers
  • Are 500% more likely to find the home they want to purchase online than in the newspaper
  • Buyers are 2400% more likely to find the home they purchase online than in a magazine
  • 92% of Internet buyers found an agent on an aggregate site
  • 83% of online consumers want multiple photos
  • There were 330% more views for homes with multiple photos

Yet, only 15% of agents have multiple photos!

Today, in order to be successful, you need to market online with multiple photos and virtual tours.