Monday, November 06, 2006

How would your business fare if you were unable to work?

While conducting a seminar in Orlando last week I heard a story that dramatically illustrates why it’s important to automate your business as much as possible.

Judy Dassinger was attending the seminar and shared this story. She was in a motorcycle accident and sustained a serious head injury. She had been so seriously injured she couldn’t work for at least 5 months.

Before reading on, stop and ask yourself, “what would I do if I couldn’t work for 5 months?” Here’s what happened to Judy. When she recovered, she told me she closed over $2.4 million her first two months back at work due to HouseValues. The prior year she closed $14 million- much of it due to HouseValues.

It’s not the fact that she was associated with HouseValues that made the fast ramp-up to income possible, it’s the fact she had an automated pipeline of prospects who were continually receiving information from her. She had all her prospects receiving automated email drip campaigns, even in her absence from the business. She had a pipeline of prospects “maturing” even as she was recovering.

Feel free to share any of the tools you use to manage your prospect pipeline.