Wednesday, September 13, 2006

Sometimes it's good enough just to stand out

A friend forwarded me this picture taken on a recent vacation in Hawaii.

This van isn't the prettiest thing in the world, but it gets itself (and the driver) noticed. And if it generates a few calls from interested home buyers and sellers, is it worth it?

Sometimes it's good enough to be unique. To be remarkable. To be different enough that people take notice and give you a chance.

Does your marketing do that? Do you strive to make it perfect, or is it simply - and sometimes plainly - remarkable?