Friday, November 10, 2006

Fine Print Traps

No, I’m not talking about hunting season. I’ve discovered a web site called “MousePrint” that points out the fine print in advertising, a contract or a product label that is often tucked away out of easy sight. Their stated purpose is “The goal is to help educate the public about the catches or “gotchas” in disclaimers, and to encourage advertisers to abandon the motto, ‘the big print giveth, and the little print taketh away.’”

When you start looking at these blogs, like the latest talking about Wendy’s iffy trans fat claims, you can hardly stop reading some of the ridiculous claims companies make. Gives new meaning to “buyer beware".

Use this information in your newletters or special emails to all your prospects and clients. They'll thank you for it.