Tuesday, February 27, 2007

Crazy Cheap Marketing Idea?


I was reading an article about marketing in one of my favorite newsletters from Roy Williams “MondayMorningMemo” where he was listing 10 Unusual Ways to Advertise. One of them caught my attention as possibly something an AgentCEO could use.

“Nighttime Silhouettes. You've probably never seen one of these… which means no one else in your town has seen one either. First, locate a tall wall in a part of town that has lots of traffic at night, especially foot traffic. Then arrange with the owner of that building – and the building across the street – to let you install a logo projector. They're effective and cheap. In some situations you can even use an old slide projector to achieve the desired effect.”

Now just imagine you find the right building with good traffic and you FEATURE A LISTING! Wouldn’t that catch peoples attention? Keep the message simple and your contact information BIG along with a nice picture of the listing.

If you try this let us know how it works out. We could be on to something here.

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